Black Box Research (BBR) was a growing company specializing in the development, management, and acquisition of online brands. However, the company lacked a clear brand identity and organizational structure, which made it difficult to scale operations and communicate its value proposition effectively. The absence of a cohesive brand and internal structure was limiting its potential to grow into a leading player in the digital and e-commerce space.

To address these challenges, I worked closely with the CEO, Sebastian, to redefine the company’s brand identity and establish a clear organizational structure. I developed a strategic vision to position Black Box Research as a future conglomerate by creating three specialized divisions, each with a distinct focus: Alfa Division: I conceptualized Alfa as the technological and operational core of the company, responsible for transforming innovative ideas into tangible digital realities. This division became the backbone of e-commerce operations. Beta Division: I designed Beta as the center of excellence for digital marketing and customer acquisition. This division focused on merging creativity and data-driven strategies to captivate audiences and deliver measurable results. Omega Division: I established Omega as the strategic brain of the company, tasked with crafting long-term visions and driving sustainable growth and global expansion. In addition to structuring the divisions, I led the rebranding efforts, creating a modern and professional logo, updating the company’s website, and developing brand guidelines to ensure consistency across all touchpoints. Throughout the process, I worked side by side with Sebastian to align the brand’s visual identity with the company’s ambitious goals and values.

The Branding and division setup transformed Black Box Research into a more organized and scalable organization. The clear structure allowed the company to streamline operations, improve internal communication, and position itself for future growth. The new brand identity not only enhanced the company’s credibility but also helped attract top talent and new business opportunities. While Black Box Research was not yet a conglomerate at the start of the project, the strategic groundwork I laid positioned the company to evolve into a leading player in the digital and e-commerce space.