Garmont approached me to help refresh its brand identity to better reflect its modern capabilities and expanding market reach. The old logo appeared cluttered and failed to effectively communicate the company's commitment to innovation and quality in the steel industry. Additionally, the existing website lacked a cohesive design that aligned with the brand's new direction, making it difficult to engage with potential customers and partners.

Designed to be simpler and more versatile, with a clean, modern aesthetic that reflects the company's technical expertise and industrial strength. The color scheme was updated to enhance visibility and appeal, with a focus on a black and white theme that conveys sophistication and timelessness. The website was completely redesigned to match the new brand identity, featuring a user-friendly interface that caters to both B2B and B2C customers. The site was optimized for readability and navigation, ensuring that visitors could easily find product information, company details, and contact options. The design process followed user-centered principles, incorporating feedback from stakeholders and potential customers to ensure that the final product met the needs of the target audience.

The rebranding effort has had a positive impact on Garmont's market presence. The new logo and website have received favorable feedback from customers and industry peers, enhancing brand recognition and credibility. Since the launch, the company has reported increased website traffic and higher conversion rates, indicating improved engagement and interest in their products. Additionally, the rebranding has positioned Garmont more effectively against competitors, allowing the company to stand out in the competitive steel manufacturing industry.