RECSAFETECH, a company expanding into the U.S. market, needed to reposition itself as a tech-driven safety solutions provider. The existing brand, known as "REC," was outdated and lacked the impact necessary to compete in a competitive market. The logo was outdated, and the brand materials did not reflect the company's modern, technology-focused approach. Additionally, the brand needed to resonate with both Mexican and American audiences, incorporating elements that would appeal to a broader, tech-savvy audience.

To address these challenges, I led the rebranding of the company from "REC" to "RECSAFETECH," a name that better reflects the company's focus on safety and technology. I designed a modern, trust-inspiring logo that combines elements of the American eagle with security symbols, creating a powerful visual identity that conveys strength, reliability, and innovation. I conceptualized and developed a dynamic, responsive website that showcases RECSAFETECH's advanced solutions, highlighting their expertise in technology and safety. The new website is optimized for both desktop and mobile devices, providing a seamless user experience that aligns with the company's modern image.

The rebranding and website redesign I implemented have significantly enhanced RECSAFETECH's brand recognition in both Mexico and the USA. The new brand identity has strengthened the company's market presence, making it more credible and competitive in the tech-driven safety solutions industry. The updated website has also improved user engagement and conversion rates, contributing to the company's overall growth and success.